Bulgari

B.ZERO1

Year

2017

What we do

Virtual reality, 3D video production

In collaboration with The Kitchen Production and directed by Kal Karman, we proudly present the 3D movie and VR experience for Bulgari B.zero1 #DesignLegend, the stunning ring designed by the renowned designer Zaha Hadid.

Gold transforms into a metaphor for the designer’s creative journey, emerging from research and inspiration to become a living, fluid masterpiece.

B.Zero1 offers an immersive experience, drawing users into Zaha Hadid’s creative process through a dreamlike journey across three iconic settings: the Domus, a virtual homage to the historic Galleria in Via Condotti in Rome; the Golden Lake, where the user can witness the architect’s genius through one of her most celebrated works; and finally, the heart of Rome, within the majestic Colosseum, where the legendary journey culminates.

Unveiling the Magic: The Virtual Journey Behind the Ring Creation

Widgets and 3D animations were meticulously crafted in Virtual Reality using the HTC Vive platform.

Premiered globally at the 2017 summit, the BZero1 VR experience has become a powerful engagement and sales tool, featured in Bulgari stores across the globe: London, Bangkok, Singapore, Kuala Lumpur, Macao, Madrid, and New York.

Let’s find out if it’s a match