Versace
Greca Goddess SS23
3D Products Visualization, Anamorphic Video, 3D OOH Advertising
Dot Beyond, in collaboration with Out There, unveils the hypnotic second chapter of the FW22 campaign, a journey that pushes the boundaries of creativity and innovation.
The beauty of the Goddess
The Greca Goddess, one of Versace's most iconic and elegant bags, takes center stage in this vision. Thanks to the power of our 3D ecosystem, the bag is rendered with extraordinary precision, where classic luxury seamlessly merges with modern refinement.
A 3D experience that blends timeless elegance with contemporary innovation
Like a statue carved from marble, the Greca Goddess comes to life in a combination of luxurious leather and bronzed golden metal. We envision a shimmering purple Greek statue that, through the magic of technology, naturally interacts with the iconic bag, creating a perfect symbiosis.
The backdrop, enriched with marble textures, evokes the image of a Greek temple: the Goddess seems to exist in her own world, a place that embodies the essence of the sacred and the divine, deserving of worship.
At the center of the scene, a golden curtain flows gracefully, reflecting the iconic Greca chain of the bag, adding dynamic energy and vitality to the visual narrative. This perfect combination of elements enhances the immersive 3D experience, making the campaign truly unforgettable.
The Goddess on screen
This extraordinary campaign was projected onto the digital screens of New York, Chengdu, and Shanghai, bringing Versace's vision to a global stage.
The vibrant imagery, combined with dynamic elements, created an engaging experience that captivated the imagination of passersby in the world’s most vibrant and cosmopolitan metropolises.
Let’s find out if it’s a match
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