Natuzzi
Immersive Worlds
Live streaming event, 3D video production
In collaboration with Out There, Dot Beyond organized B2B and B2C presentation events for Natuzzi, the world-renowned Italian designer furniture and lifestyle brand. For the 2022 ‘Circle of Harmony’ collection, viewers are guided in by the Creative Director Pasquale Junior Natuzzi through eight inspirational 3D immersive worlds
Showcasing a one-of-a-kind experience to the 2021 Milan Design Week
For a brand like Natuzzi Italia, participating in Milan Design Week had to be more than just a standard presentation. That’s why, through our LSE platform, we created and showcased eight immersive digital environments that are accessible via a custom website. Each world highlights specific elements of the brand’s Apulian heritage and showcases unique features of the new collection.
Living the Transition to immersive worlds
Users can still explore eight environments, each dedicated to a specific product room, and experience firsthand the collection objects in 3D. The level of detail is so precise that even the fabrics and leather textures of the furniture items are visible. All of this is part of entire virtual showrooms and environments, rich in aesthetic design and style.
Discover the experience here and take part in a journey through eight digital Mediterranean worlds, introduced by the designers of the collection
Let’s find out if it’s a match
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