Prada
Linea Rossa
Anamorphic Video, Volumetric Video Capture, 3d Products Visualization
We worked with Out There to create the Prada Linea Rossa Fall/Winter 2022 advertising campaign, a cutting-edge 3D out-of-home production. The goal was to transmit a sense of perpetual motion and constant change, and to represent the adaptability of the highly versatile collection.
This campaign was revolutionary, as it featured the first anamorphic video made using volumetric video capture. We used this technology to integrate the video’s human protagonist into shifting urban and natural settings, with striking visual results.
Dynamic by design
The video portrays the Prada Linea Rossa collection as a dynamic force that can transform an urban environment into a dramatic natural landscape, all in sync with the movement of its wearer.
The content and message of the video reflect the ever-evolving and transformative nature of the technology used to create it, and the countless possibilities that it holds.
The use of advanced technology gave this campaign the power to create connections.
Shown on screens in London, New York, Tokyo, Seoul and Chengdu, the campaign’s impact was undeniable.
The 3D video became a fil rouge, capturing the attention of millions of people across the world and connecting them all to the Prada Linea Rossa brand.
Let’s find out if it’s a match
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