Palazzo dei Pavoni
Palazzo dei Pavoni
Social Media Management, Wordpress website, UX design, UI design, SEO
Palazzo dei Pavoni is a charming relais in the heart of L'Aquila, housed within the 18th-century Palazzo Carli Porcinari. It’s an intimate, refined space, designed for those who seek beauty, tranquility, and authenticity. Three rooms, an apartment, a private spa, and a warm yet sophisticated welcome.
The project was born from the desire to give a digital shape to this world—transforming the real experience of stepping into the palace into images, words, and a web structure.
A website designed to evoke emotions (and be easily found)
The first step was the development of a website in WordPress, designed for an elegant and immersive experience.
The images, the absolute protagonists, guide the user through the rooms, common areas, and services, while the texts evoke emotions more than describing them. The structure is optimized for smooth, mobile-friendly navigation, with particular attention to local SEO.
The indexing has been optimized to strengthen the structure's identity and highlight the area's rich tourism, linking the site to key local attractions and the cultural opportunities offered by the region.
A consistent voice on social media as well
After the website, we took charge of managing social media, especially the Instagram profile, with the goal of strengthening online visibility and building a coherent, elegant, and engaging narrative: The work started with a comprehensive analysis of the existing profile. We created a social media plan, starting from market analysis to strategy.
From there, we developed a monthly editorial plan, built around high-quality visual content and thematic columns: from "Stay Experiences" to "Places to Visit," from breakfasts to the SPA, and even curiosities related to the palace and the city.
L'Aquila became an integral part of the story, not just a backdrop but a living element of the narrative: culture, architecture, events, and naturalistic paths; everything that makes the destination unique is brought into dialogue with the experience of the stay.
From web design to social strategy
Every element of the project was designed to reflect the true value of Palazzo dei Pavoni. Not just an aesthetic operation, but a complete narrative. A balance between inspiration and information, vision and strategy. An identity that today lives online with the same care with which it welcomes its real guests every day.
Let’s find out if it’s a match
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