Panerai
Panerai AR
Augmented reality, 3D reconstruction, App
Dot Beyond has created an innovative experience that allows users to explore Panerai’s iconic models like never before. Thanks to augmented reality, these timepieces appear directly on the wrist as if they were truly worn—bringing Panerai’s elegance, precision, and timeless design right to your fingertips.
The AR App that brings swiss craftsmanship to your wrist
The Panerai AR App for iPhone seamlessly blends the art of Swiss watchmaking with cutting-edge technology. By wearing a special bracelet and pointing an iPhone camera at it, users could watch as a Panerai timepiece magically appeared on their wrist through augmented reality. This innovative application provided an immersive and engaging way to explore Panerai’s most extraordinary creations—without even stepping into a store.
Watching beyond the details
To achieve an ultra-realistic effect, we employed advanced photogrammetry techniques, meticulously recreating each watch in 3D with extreme precision, capturing even the finest details of the mechanism and strap.
Enhancing the illusion further, the displayed time was perfectly synchronized with the user’s smartphone, reinforcing the sensation of wearing a real Panerai.
A visionary fusion of tradition and innovation—because Panerai is more than just a watch, it’s an experience.
Let’s find out if it’s a match
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