Bulgari
Snow Globe
Communication asset
For Christmas 2019, Bulgari wanted to give a special gift to the city of London. At the end of Snow Street, in the heart of Chelsea and Kensington, a visually striking installation was created as a tribute to the magic of the holiday season.
An idea brought to life by Dot Beyond, adding an extra touch of magic to the city, offering Londoners and tourists a unique experience, all in true Bulgari style.
A Dream Come to Life
Who hasn’t imagined shaking a snow globe, watching the snow dance and fall slowly, wrapping everything in an enchanting atmosphere? And who, as a child, hasn’t dreamed of stepping inside that globe and becoming part of a magical world of snow and lights?
The globe, as a symbolic element of Bulgari’s jewelry and advertising campaign, was designed to evoke the image of a mystical object, associated with magic, dreams, and infinite possibilities.
For this reason, Dot Beyond created a life-sized snow globe where visitors could step inside to experience and capture dreamlike moments.
A Bright Dream in the Heart of London
Inspired by Bulgari’s Dream Maker campaign, the installation transformed one of the liveliest areas of London into a winter wonderland, where anyone could step into a fairytale world and capture unforgettable images.
The scene combined the cinematic charm of iconic films like La Dolce Vita with Bulgari’s signature glamour and joy, offering a visually immersive and truly unique experience.
Let’s find out if it’s a match
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