Valentino

Valentino Garavani OOH

Year

2022

What we do

Anamorphic Video, 3D OOH Advertising, Augmented reality

Partnering with Out There we created an engaging 3D OOH campaign highlighting the irresistible allure bag Roman Stud by Valentino. Our main goal was to showcase the seductive power of the bag in the hands of its owners, and we think we succeeded.

A fusion of storytelling and 3D visualization

At the core of this creative masterpiece is the sheer desirability of the Roman Stud Bag. The campaign video features a captivating scene where various personalities, symbolized by vibrant colored gloves, passionately compete for their object of desire.

A digital billboard showing the ad of Valentino in the middle of a crowded street

A digital billboard showing the ad of Valentino in the middle of buildings

A digital billboard showing the ad of Valentino at the top of a building in Japan

This innovative campaign made a splash in iconic squares across major cities worldwide. The buzz was palpable as people shared and celebrated the stunning visuals.

To mark the grand opening of the pop-up store at South Coast Plaza shopping center in the city of Costa Mesa in California, the anamorphic video was elevated to an Augmented Reality (AR) experience. By simply scanning a dedicated QR code, visitors could witness the animated Roman Stud bag come to life right before their eyes, adding an extra layer of magic to their shopping experience.

Let’s find out if it’s a match