Vanzetti Engineering

Year

2024

What we do

UX design, UI design, SEO, Front-end development, Back-end development

Vanzetti Engineering is a leading company in cryogenic pumps, known for its specialized expertise and strong international presence. However, their previous website, built on a custom CMS, was disorganized, unintuitive, and failed to showcase the true value of the company and its products.

Our challenge was to completely rethink Vanzetti Engineering’s digital experience—creating a website that not only enhanced user experience but also became a strategic tool for generating high-quality leads.

Autonomous Management & Optimized Performance

On the technical side, we developed a flexible and intuitive backend that allows the client to independently manage content, particularly product specification sheets.

The system was designed to ensure stability and minimal maintenance, reducing the need for external technical support and enabling the client to focus on business growth.

SEO & Positioning

Vanzetti Engineering operates in a highly specialized sector with few direct competitors, all of whom are highly qualified.

Our SEO strategy was designed to capture the right audience by identifying high-potential, conversion-driven keywords.

The goal was to secure a strategic share of the market, positioning the brand as an industry benchmark.

Close-up of an industrial mechanical component with colorful reflections

We developed an advanced UX/UI design that guides users through a clear journey, encouraging contact requests.

Optimized typography highlights technical content and improves accessibility, while enhanced product pages feature complex tables that are easy to navigate both online and in downloadable PDFs, maintaining visual consistency with the brand.

Sliders showing the website elements optimized in UX and design, highlighting improvements in user experience and visual appearance

The Result? A Functional, High-Performing Website Ready to Grow

The new Vanzetti Engineering website was met with enthusiasm by the client, who finally has a digital tool that effectively communicates their value and supports business growth. Thanks to the combination of strategic design, an effective UX, and targeted SEO optimization, the company now has an online presence that truly reflects its excellence.

Let’s find out if it’s a match